and now for my next trick

prada transformer

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Here is a presentation of the proposed Prada pavillion – called the transformer – in Seoul by the architect OMA. 

This architect’s mind is like a steel trap.  Always thinking.  It’s always about intelligence, a marriage of form and idea and tectonic.  He never allows orthodoxy to compromise what he is trying to do.  It’s never merely about beauty or aesthetics – we have a growing suspicion that bag is only half full.  How can a building, in a city, merely indicate who is serving and who is eating?

Anyway … somehow through this open process, he comes up with this Tatlin like, constructivist but thoroughly contemporary, abstract but contextual and most of all bold construction.

Written by Peter Rudd

March 26, 2009 at 10:33 am

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