20% innovation = 80% zzzzzz
Filmmaker Peter Greenaway talking about composer John Cage’s dictum to take it slow or suffer the consequence of empty houses for 15 years.
John Cage suggested that if you introduce more than twenty percent of innovation into any artwork, you immediately lose 80 percent of your audience. He suggested this might remain the case for a subsequent fifteen years. He was being optimistic. We have to travel slowly, since I want to continue making movies. They’re expensive. I don’t know why they have to be so expensive, but that’s the way things are. They’re also complex collaborations. I can’t make movies on my own. I think we have to travel at a certain pace, to accommodate the introduction of radicalism or exploratory ideas embracing both old and new technologies.
Peter Greenaway, by Lawrence Chua, BOMB 60/Summer 1997